JTR Presents envisions being a major influence in helping emerging contemporary artists become further established in their career in Art & Design. By incorporating traditional and experimental methods, the brand seeks to develop ways creativity can serve community. Along the process, it collaborates with contemporary artists, local businesses, and organizations to create productions that are innovative, culturally mindful, and social focused. Most importantly, the brand wishes to inspire the community to take action to help one another no matter the difference, through exposure, education, and introducing the "right people to the right resources." In being these things, the brand dreams of securing and elevating the value of Art & Design by proving how it serves all levels of the hierarchy of needs.